How to Turn Website Visitors into Customers
Driving traffic to your website is important, but converting those visitors into customers is the real goal. Whether you’re a pool installer, landscaper, restaurant owner, or healthcare provider, your website should work as an effective tool for building trust and guiding visitors toward taking action. In this guide, we’ll cover practical strategies to help service…
How to Make Your Website Speak Your Brand’s Language
For service-based businesses like concrete companies, landscapers, roofers, and deck builders, your website serves as a digital reflection of who you are. It’s not just about listing your services; it’s about showcasing the quality, values, and personality that set your business apart from your competitors. Creating a website that speaks your brand’s language means ensuring…
Essential SEO Tips for Back-to-School Season
As summer fades and school starts up again, service businesses—like landscaping, cleaning, and organizing—are in the perfect position to adjust their SEO strategies. Why? Because seasonal changes mean shifting priorities for your customers, and now’s the time to ensure your business stays visible online. Here are a few easy ways to boost your SEO and…
Why Fall is the Perfect Time for a Website Revamp
Keeping your website fresh and functional is crucial. A redesign isn’t just about changing the look—it’s about making sure your site works well, meets the needs of your users, and stays up-to-date with the latest trends. But when is the best time to tackle a redesign? Fall might just be the perfect season. Let’s explore…
Social Media is Great, But Here’s Why You Still Need a Website
Social media has created a multitude of new ways for business to connect with people. You can build your brand, spread awareness, and engage with your audience – all from the palm of your hand. Here’s the thing: having a good social media presence is great, but it doesn’t mean you don’t need your own…
The Power of Customer Testimonials and How to Showcase Them on Your Website
In almost any type of business—whether you’re a pizzeria, landscaper, pool installer, or roofer—building trust and credibility with potential customers is crucial. Reviews provide real-life proof of your craftsmanship and reliability, significantly influencing potential clients’ decisions. At True Mtn, we’ve seen firsthand how powerful customer testimonials and referrals can be—that’s why we always encourage our…
Quality Content: What Is It and How Does It Affect SEO?
When it comes to boosting your website’s SEO, quality content is your best friend. But what exactly is content and more importantly, what counts as “quality” content. Let’s chat about what potential customers are looking for, what search engines like to see, and explore how our team at True Mtn can help you reach new…
Why Your Small Business Needs a Website: A Simple Guide
In today’s digital world, having an online presence is a non-negotiable for any business, big or small. If you’re running a small business and haven’t yet invested in a website, odds are you’re missing out on a huge opportunity to grow and attract more customers. The True Mtn team chimes in to discuss the reasons…
Is It Time for a Website Redesign? Key Signs to Watch For
A website is more than just a digital presence—it’s a dynamic component of your business strategy. Technology and user expectations are constantly evolving and your website should be no different. If you already have a website established, knowing when to invest in a redesign isn’t always clear. Here are a few tips from the True…
Essential Features for Small Business Websites
Starting a business is an exciting venture, and launching your brand online is a critical step in the process. An effective website acts as your virtual storefront, not just displaying your products or services but also embodying your brand’s identity. Let’s explore the essential website features that every small business should integrate to make a…