Transforming Perma Pools’ Online Presence: A True Mtn Success Story

We generated over 210+ leads, increased organic clicks 125%, and grew search impressions 34% in 6 months. Learn about our strategy and more below!

Transforming Perma Pools' Online Presence: A True Mtn Success Story 1
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Perma Pools has been serving the entire Central Indiana region for over 37 years as one of the largest providers of inground pools. They came to True Mtn as they began to take the journey into improving their digital presence in a way that enhanced their brand, generated better quality leads, and helped educate their current and potential customers in a better way.

Perma Pools needed a comprehensive digital marketing refresh and strategy to improve their website, boost their organic search rankings and drive lead generation through Google Ads and Facebook Ads. That’s where we stepped in.

Our Custom Strategy

Website Revamp

New Design & Structure

We completely overhauled their website, giving it a fresh, modern design and a better structure. The new layout was designed to provide an optimal user experience and encourage potential customers to reach out.

Improved Sales Funnel

We implemented a more effective funnel to guide visitors from initial interest to conversion, helping to generate more leads and encourage a simple, easy to understand way of getting in touch with Perma Pools on the site for each customer.

Organic Search Engine Optimization

Keyword Research & On-Page Optimization

We conducted extensive keyword research and optimized the website’s on-page elements, ensuring that Perma Pools would rank for relevant search terms. Key local search terms included:

  • "Indianapolis pool builder"
  • "Custom pools near me"
  • "Inground pools in Indianapolis"
  • "Pool installation services"

Content Booster Add-On

We implemented our Content Booster add-on, creating two educational and localized blog posts per month. This content not only provided value to potential customers but also improved search engine rankings. It also allowed Perma Pools to focus on their business, while the site continued to actively share content on a scheduled time each month. 24 well put together articles!

City Service Pages

We created dedicated city service pages to target specific towns in their service areas. These pages were designed to rank highly in local searches, driving more targeted traffic to the site, while also offering educational content to those areas when people searched for them. That is key to making sure Google crawls and promotes your content in a healthy way.

Geo Targeted Digital Ad Campaign

Google Ads and Facebook Ads Integration

We combined their ad spend on Google and Facebook for a more comprehensive strategy. Since January 22 until June 22, a total of roughly $9,100 was invested in ads, resulting in substantial lead generation.

Targeted Campaign Setup

We set up and managed highly targeted campaigns across both platforms. By continuously monitoring and optimizing ad performance, we ensured maximum ROI, while also making sure we got the ads in front of the right people in the right areas.

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Let's dive into the Results

Organic Traffic Increases

from January until the end of June, we saw organic Clicks increase 125.5%, and Impressions grow 34%

Month Clicks Impressions
January58082,828
February48076,766
March62285,525
April83695,504
May1,181104,202
June1,308110,989

Digital Ad Leads

210+ Leads captured from Google and Facebook Ads

  • Over 2,500 clicks to the website, driving substantial traffic.
  •  19,000 impressions, significantly increasing brand visibility.

Positive Media Impact

  • Cost-Effective Lead Generation: With a cost per lead of approximately $43.13, the campaign efficiently converted ad spend into tangible business opportunities. The industry average cost per lead for similar services ranges between $50 and $100, making our results notably efficient.
  • High Engagement: The high number of clicks indicates strong engagement with the ads and interest in the client’s offerings.
  • Broad Reach: The substantial number of impressions reflects effective targeting and a well-crafted ad strategy that reached a wide audience.

Estimated Campaign Value, based strictly on industry average numbers

  • Average Cost of a Pool Sale: $50,000
  • Average Closing Sales Rate on Leads: 10%
  • Estimated Sales from Leads: 211 leads * 10% closing rate = 21 sales
  • Estimated Campaign Value Generated: 21 sales * $50,000 = $1,050,000

More than just a website

Through a combination of a website revamp, targeted SEO strategies, and effective ad campaigns on both Google and Facebook, we successfully enhanced Perma Pools' online presence and generated a substantial number of leads. Our continued efforts in optimization and strategic adjustments have ensured sustained growth and improved performance over time.

If you’re a small business owner looking to bring your online presence to the next level and drive real results, reach out to us at True Mtn Marketing. Let’s create your success story.

We manage your digital brand so you can manage your business

Design.

We don't just build websites; we craft digital masterpieces, tailoring each design to perfectly reflect the unique brand personality of our clients.

Development.

Our development process is all about creating sleek, user-friendly, and responsive websites that not only look great but also perform flawlessly.

Support.

Beyond the launch, we're a steadfast ally, offering ongoing support to ensure our clients' websites evolve with their businesses and continue to drive success.