AI + SEO: What to Know Before You Use It to Write Your Website Content
Unless you’ve been living under a rock, you’ve heard the buzz about AI and all of the miracles it can perform. You’ve probably seen the ads by now: “Use AI to write your website in seconds!” Tempting, right? For busy small business owners, the idea of plugging in a few prompts and letting AI crank out your content sounds like a dream.
Here’s the thing: not all AI content is created equal. And if your goal is to show up in Google searches, connect with real customers, and grow your business, it’s important to understand what AI can do for your SEO and what it can’t.
What AI Can Actually Help With
AI is a great sidekick when it’s used the right way. It can help you organize ideas, get over writer’s block, and speed up some of your more tedious tasks. If you’ve ever stared at a blank page wondering how to describe your services or write a blog post for your business, AI can definitely be a helpful starting point.
It works especially well for:
- Creating outlines for blog posts or FAQs
- Rephrasing or simplifying wordy content
- Brainstorming content ideas or keyword phrases
- Generating quick draft versions to build from
It’s a tool that can make your process more efficient. But relying on it to write your entire site or blog content without review is where you can get yourself into trouble with search engines.
Why AI-Only Content Can Hurt Your SEO
Google cares about original, helpful content that puts users first. AI-generated copy often misses that mark. It may sound polished, but it can lack depth, accuracy, and a clear understanding of your audience.
We’ve seen businesses struggle with content that:
- Sounds generic and doesn’t reflect their voice
- Misses local relevance or real-world experience
- Overuses keywords without context
- Lacks internal links and structure
- Feels unnatural and robotic
These issues can hold back your SEO performance. Google’s ranking systems prioritize content created with expertise that provides helpful information to consumers. You can read more about how to avoid these traps in this post – What Is SEO?, where we explain what actually impacts search rankings.
What Google Wants from Your Content
Google is looking for content that’s written to help people, not just search bots. That means your site needs to show experience, authority, and trust. AI might help with basic wording, but it can’t bring your unique perspective, your brand’s identity, your customer stories, or industry insights into the mix.
Even if AI helps you get started, you still need a strategy. Your content should be written with concrete goals in mind, like attracting local customers or educating your ideal client. That’s something AI can’t do on its own.
Looking for a Smarter Approach to Content?
If you’re considering using AI to save time, that’s great. But remember, content is one of the most important pieces of your digital presence. Whether it’s blog posts, service pages, or your homepage, it needs to be written with purpose and clarity.
For a deeper look at what good content should accomplish, check out Why Quality Content Is Key to Better SEO and How to Turn Website Visitors Into Customers. Both posts explain how content connects the dots between visibility and conversions.
If you ready to enlist some support with creating content that fits your business, your voice, and your goals, the True Mtn team is ready to help. Let’s set up a Discovery Call and discuss your goals.
