As summer fades and school starts up again, service businesses—like landscaping, cleaning, and organizing—are in the perfect position to adjust their SEO strategies. Why? Because seasonal changes mean shifting priorities for your customers, and now’s the time to ensure your business stays visible online. Here are a few easy ways to boost your SEO and drive traffic to your website during the back-to-school season.
1. Target Fall-Specific Keywords
When the school year begins, your customers’ needs change. They’re looking for help with lawn cleanups before the colder months, or they might want a deep clean at home now that the kids are back at school. This is where seasonal keywords come in handy.
Think about what potential customers are searching for right now. If you’re in landscaping, phrases like “fall lawn care tips” or “leaf removal services near me” might be trending. Cleaning businesses can target terms like “back-to-school house cleaning” or “deep clean for fall.” Not sure where to start? Google’s Keyword Planner is a great tool for identifying trending terms.
Once you’ve identified your seasonal keywords, it’s time to weave them into your website content and blog posts. This simple update can make a big difference in how your site ranks. If you’re new to keyword research, our post on keyword and SEO tips for small businesses will help guide you through the process.
2. Update Your Website Content
Your website is your business’s online storefront, so keeping it fresh is crucial. If it’s been a while since you updated your site, now’s a great time to give it a fall makeover. Fresh content helps your visitors, and it also signals to search engines like Google that your site is active, which can improve your rankings.
Consider adding a blog post that highlights your fall services. A landscaping business might share tips on “How to Prepare Your Lawn for Winter,” while a cleaning service could offer advice on “Decluttering Your Home for Back-to-School Season.” The goal is to showcase your expertise while also giving customers valuable information. Our post on why quality content is key to better SEO explains how updating your site can impact your SEO performance.
3. Optimize for Local Searches
Families are busier than ever during the back-to-school season, and they’re likely searching for services close to home. That’s why focusing on your local SEO is essential. Start by updating your Google Business Profile with current hours, seasonal services, and any promotions you’re offering.
Also, make sure your website is optimized for local searches. This could mean adding location-specific keywords to your service pages or even creating individual pages for each area you serve. Don’t forget to ask happy customers for reviews—positive reviews can significantly boost your local rankings.
4. Offer Seasonal Promotions
Seasonal promotions are a great way to draw attention to your services. Offering discounts or package deals for back-to-school can help bring in new clients during this busy time. For example, you could offer a special on home organization services to help families prepare for the school year or a back-to-school landscaping package to get yards in shape after summer.
Be sure to create a dedicated landing page for any promotions, and optimize the page with relevant keywords like “back-to-school cleaning special” or “seasonal landscaping services.” Promotions like this are easy to share on social media or include in email newsletters to get the word out to your local community.
5. Get Active on Social Media
Social media isn’t just for posting photos—it’s a powerful tool to drive traffic to your website and improve your SEO. Use the back-to-school season as an opportunity to share content that will engage your audience. Post before-and-after photos of your work, share seasonal tips like “Fall Yard Prep,” or offer back-to-school discounts for your services.
Being active on platforms like Instagram and Facebook helps keep your business top-of-mind for local customers. Plus, social engagement can indirectly improve your search rankings by driving more visitors to your website. Need some content inspiration? We’ve got you covered with our blog post on creating content that drives engagement.
6. Make Sure Your Website is Mobile-Friendly
With so many people searching for services on their phones, a mobile-friendly website is a must. If your site isn’t optimized for mobile devices, you’re likely losing potential customers. A fast, easy-to-navigate website can improve user experience and keep visitors on your site longer, which is great for your SEO.
Ensure that your site loads quickly, looks good on smaller screens, and includes clear calls to action. After all, if your site is difficult to navigate, people will click away in seconds—and that’s not good for your rankings.
Make the Most of Back-to-School with SEO
Back-to-school season is a busy time, but it also presents an excellent opportunity for service-based businesses to attract new customers. By focusing on local SEO, creating seasonal content, and running special promotions, you can improve your visibility and draw more clients to your business.
If you’re looking for help with your SEO or content marketing strategy, we’re here to make things easier. Our Content Booster Package offers everything from keyword research to blog writing, giving you more time to focus on running your business.
