How to Get More Customer Reviews Without Feeling Awkward About It
You’ve probably heard us say it a dozen times by now — reviews matter. They build trust, improve your visibility in search, and help turn casual browsers into actual customers. They’re also one of the easiest ways to improve your online presence without overhauling your entire strategy.
But let’s be honest: asking for reviews can feel weird. It’s not that you don’t deserve them — it’s just hard to bring it up without sounding like you’re fishing for compliments. So how do you actually get good reviews, consistently, without feeling like you’re bothering your clients? These are our favorite tips for making the process as painless as possible.
You Don’t Need a Fancy Pitch — Just Good Timing
The best time to ask for a review is right after the job is done and your customer is happy. That’s the moment when everything is still fresh in their mind, and they’re most likely to want to say something nice.
You don’t need a script. Just say something like, “Hey, if you have a minute, would you mind leaving a quick Google review about your experience with us? It really helps more people find our business.” That’s it. Keep it casual. You’re not writing an ad — you’re inviting someone to share what already happened.
Make It Easy (Seriously, Make It Stupid Easy)
If your customers have to dig through their inbox or Google your name to leave a review, they probably won’t. The easier you make it, the more likely they are to follow through.
We recommend sending them a direct link to your Google Business profile’s review page. You can also text it to them if you usually communicate that way. Better yet? Use a tool like NiceJob to automate the process. It sends friendly follow-up messages and links after a job is complete — no pressure, just a little nudge.
Many of our clients ask about tools like this during their discovery meeting, and the truth is, it’s one of the smartest moves you can make to build trust online. These tools do the work in the background so you can stay focused on what you actually do.
Don’t Overthink the Platform
Start with Google. That’s where people search, and that’s where your reviews will make the biggest impact for SEO. It helps your business show up higher in local search results — and more importantly, it gives people a reason to click on your site.
From there, if you’re in an industry where Facebook or Yelp is more popular, feel free to branch out. But don’t get bogged down trying to cover everything at once. Focus on the platform that matters most for your audience.
Want to learn more about why reviews matter so much? Check out The Power of Customer Testimonials — we dive deep into why they’re one of your strongest digital assets.
Turn Reviews Into Website Gold
Getting the review is one thing. Making sure people actually see it is another. That’s where your website comes in.
One of the reasons we push so hard for strong testimonials is because they’re perfect content for your website. We can build in a dedicated reviews section, pull in your latest Google feedback, or even create a full page highlighting the awesome things your customers have said about you.
We’ve talked about this before in Why First Impressions Matter, but it’s worth repeating: your website is often the first real impression someone gets of your business. If it doesn’t reflect your credibility, you’re leaving money on the table.
Ready to Build a Website That Highlights Your Reviews?
If you’ve already been collecting positive reviews and your website isn’t doing them justice, it might be time for an upgrade. Our team builds custom sites that put your best feedback front and center — not buried on some hidden subpage.
Book a free discovery call and let’s talk about how to create a website that matches your reputation. When you’ve got a great business and great reviews, the website should reflect that. Let’s make sure it does.
