Your Top Website FAQs Answered: A Guide to Improving Online Performance

As business owners ourselves, we know there are a lot of things to consider when it comes to making your website as effective as possible. We’ve created websites for companies of all different sizes and in a wide range of industries—from pizzerias to home builders and everything in between. On a weekly basis, the True Mtn team gets plenty of feedback from both new and established website clients. We decided to round up the most common ones here to help you get the most out of your online presence.

1. How Does SEO Work, and What Does True Mtn Do to Improve It?

SEO, or Search Engine Optimization, is about making your website more visible in search engine results to attract the right kind of traffic. Effective SEO combines several elements, like keyword optimization, a well-organized site structure, fast loading speeds, and high-quality content. True Mtn builds websites that are SEO-friendly from the start, focusing on optimized content, smart internal linking, and fast, responsive design to help search engines—and potential customers—find you more easily.

For more on how SEO strategies can improve your website’s visibility, check out our blog on Does My Business Website Need a Blog?, where we discuss the benefits of SEO-friendly content and ongoing updates. By partnering with us, you’re setting up your site for long-term search success with strategies that adapt as you grow.

2. How Long Does It Take to Improve My Search Ranking?

Simply put, SEO results take time—usually, you’ll start seeing improvements within 3 to 6 months. However, factors like industry competition and the keywords you’re targeting affect how quickly your site rises in search results. We focus on sustainable growth at True Mtn, which means that while it takes time, the results we aim for are meant to last.

If you’re interested in learning more about realistic SEO timelines, we cover this in our post about ranking on Google, which discuss what you can expect over the short and long term. Consistent, quality content and an optimized site structure are key to achieving lasting visibility.

3. Where Can I Find Traffic Stats for My Website?

Google Analytics is one of the most effective tools for tracking your website’s performance. It provides detailed insights into visitor numbers, behavior, and traffic sources, allowing you to see where visitors come from, which pages they interact with, and how they move through your site. We often set up Google Analytics for clients and can walk you through how to use it to track key performance metrics.

Our team is happy to meet with clients to break down the basics of Google Analytics and explain which metrics to monitor for business growth. Regularly reviewing this data helps you make informed decisions on what’s working and where improvements can be made.

4. Is There Anything I Can Do to Help Improve My Website’s Performance?

Yes! While True Mtn handles the majority of your website’s optimization, there are several things you can do to support your site’s performance:

• Update content frequently: Adding fresh content like blog posts and service updates keeps your site relevant.
• Encourage customer reviews: Positive reviews not only build trust but can also enhance SEO when integrated on your site.
• Engage on social media: Sharing your website content on social channels increases visibility and drives traffic.

We also offer content creation and blogging packages–we know you have a business to run and you may not always have the time or resources to dedicate to making fresh content. Reach out to our team to learn more about these services!

5. What Is User Experience (UX), and How Can I Improve It?

User experience (UX) is about how visitors interact with your website—essentially, how easy and enjoyable it is to navigate. Good UX includes fast load times, intuitive navigation, clear calls-to-action, and mobile compatibility. At True Mtn, we emphasize UX in our designs, ensuring visitors have a smooth, user-friendly experience.

There are also simple ways to enhance UX over time, like checking for broken links, optimizing images to improve loading speeds, and streamlining your navigation menu—all of which our team monitors on your site

6. How Often Should I Update My Website’s Content?

Keeping your website updated is essential for SEO and user engagement. A good rule of thumb is to refresh content regularly—monthly or quarterly for blog posts, service pages, and any time there are business changes. Regular updates signal to search engines that your site is active and relevant, and they give returning visitors fresh material to explore.

From adding seasonal promotions to updating service details, there are many ways to keep your site feeling current. For more ideas, check out our post on the importance of quality content, where we discuss strategies to keep your website dynamic and engaging year-round.

7. How Do I Know If My Website Needs a Redesign?

Web design trends, technology, and customer expectations change over time, so it’s important to periodically assess if your website is meeting your business’s needs. Signs that you may need a redesign include:

• High bounce rates: If visitors are leaving quickly, it could indicate poor UX or outdated design.
• Slow loading times: Slow speeds can drive users away and hurt your SEO.
• Lack of mobile compatibility: If your site doesn’t function well on mobile, it’s time to update.

True Mtn can help you assess whether a redesign would benefit your site. In our post on signs it’s time for a website redesign, we explore these indicators and share how a fresh look can reinvigorate your online presence and improve performance.

Let’s Keep Improving Together

Improving your website’s performance is an ongoing journey. These FAQs cover some of the most common questions we hear, but we’re here to help with any other questions you may have. At True Mtn, we believe in creating websites that grow with you, and we’re dedicated to helping you make the most of your online presence.

If you’re curious about how we can support your goals, set up a free Discovery Meeting—let’s explore the options and build a website that works for you!