Residences Senior Living | Web Development for Assisted Living in Northwest Indiana
Residences Senior Living is considered the top rated assisted living provider in Northwest Indiana and has been rated the “Best of the Region” multiple times over the last years. With two locations, they are able to provide access to a wide range of potential customers for their stay. When we were approached to make a website for their brand, we were very excited to come up with a clean design to help professionally show off their brand to match their locations.
A site with more than just a beautiful design.
Having a good looking, responsive design is always a big focus for True Mtn when creating something new for our customers. For Residences Senior Living, we knew we could pull that off, but more importantly we wanted to make sure their SEO (Search Engine Optimization) was at the forefront of every single page layout we put together. After launching and being crawled by Google and other search engines, we were able to successfully improve the organic, local rankings for their site. This means they would appear for more relevant search terms in their surrounding towns, which is the audience they are trying to focus on.
Key features included in this website development.
When building with SEO in mind, there are features we love to see utilized by our clients in their site which Residences Senior Living took full advantage of! Here are a few of the features we believe were important for the continued success of this senior living website.
- Pages developed with Foundation SEO structure.
- Blogging/News posting capabilities to allow active updates throughout the site.
- Event calendar for multiple locations.
- Custom RSVP forms for events.
- Individual location landing pages.
- Custom forms for contact and tour request.
- Mobile and responsive design optimization.
- Integrated analytics for the ability to adjust design based on data.
Custom tailored design from the ground up.
The design we built for Residences Senior Living was done completely from scratch to help make the focus match their brand and locations. We are really happy with the modern, clean look that was built as it is a style that really will last for a handful of years without needing any major adjustments to avoid looking “outdated”. Check out some of the screenshots of our favorite pages below!
Content Creation to help the site grow.
Unfortunately, right after having launched the site, COVID had began. Usually, we do our very best to schedule content shoots to get new photos and video right before going live. Due to the nature of their business, that delayed our content creation almost an entire year! Luckily, we made sure that we still got the team to visit both their Schererville, IN and Chesterton, IN locations to put together a handful of different pieces of content. Check out the combined highlight video below, as well as a few of the photos we shot of some of their interiors!
A website we love to share.
Overall, the team is very happy with the way Residences Senior Living website came together. We are proud of what we were able to tailor to their brand for web development within their Assisted Living industry. If you are looking for a marketing team that focuses on website development and content creation, reach out to us today to schedule a free discovery call. We would love to see how we can help bring your brand to life online!
