Honest pricing. No surprises.
One fee to build your site, one to run it. Every dollar labeled honestly, with no long-term contracts.
Two fees, plainly named.
One buys the craft. One runs the system. That's the whole model.
Design & Development
The craft.
Tailored design, the build, your content, launched. Yours once it's paid in full.
Platform & Hosting
The system that runs it.
Hosting, security, backups, licenses, weekly updates, and lead delivery. The engine under the hood.
Basic or Core.
One build number, one monthly number. Core is the one we recommend for businesses that run on their website.
Basic
Keeps your site online, fast, and secure.
For businesses that just need a great site online.
- Up to 5 core pages, tailored design, never a template
- Up to 10,000 visits a month
- Lead capture forms with instant email notifications
- Premium licensed imagery throughout, no copyright risk
- Baseline SEO and basic site analytics
- SSL, daily dual-location backups, and weekly updates
Core
Turns your site into a lead machine wired to your business, and keeps you compliant.
For businesses that run on their website.
Everything in Basic, plus:
- Up to 15 pages, plus 5 city service pages built to rank
- Up to 25,000 visits a month
- SMS lead alerts by Twilio, new leads texted to your phone
- Advanced forms that quote, collect files, and adapt as customers type
- Tailored blog layout, launched with 6 articles
- Privacy and consent compliance
- Enhanced Analytics powered by Google
One extra job a year pays for Core. That $100/mo gap is the difference between a site that just sits there and one that feeds your business.
Month-to-month, 30 days' notice, no minimum term. Prefer to spread the build fee over 12 months? No interest, no credit check. Your proposal quotes one exact build number and one exact monthly number.
Basic vs. Core, side by side.
Every line, both plans. The one-time build on top, the monthly platform below.
Comparison table. On small screens, scroll sideways to see the Basic and Core columns.
| Feature | Basic | Core Most Popular |
|---|---|---|
| Design & Development | $2,500 | From $3,500 |
| Tailored design, never a template | Included | Included |
| Pages included | 5 | 15 |
| City service pages included | Not included | 5 |
| Additional pages | Not available | $150 / page |
| Additional city service pages | Not available | $100 / page |
| SEO setup | Baseline | Foundational |
| Lead capture forms | Standard | Advanced |
| Premium licensed stock imagery | Included | Included |
| SMS lead alert setup | Not included | Included |
| Zapier automations configured | Not included | 1-2 included |
| Privacy policies plus consent banner | Not included | Included |
| Analytics setup | Basic | Powered by Google |
| Blog layout plus post template | Not included | Included |
| Industry resource articles at launch | Not included | 6 included |
| Launch config: SSL, DNS, backups | Included | Included |
| Platform & Hosting | $299 / mo | $399 / mo |
| High-frequency cloud hosting | Included | Included |
| Monthly traffic included | Up to 10,000 visits | Up to 25,000 visits |
| Cloudflare CDN and edge protection | Included | Included |
| SSL certificate | Included | Included |
| Weekly software updates | Included | Included |
| Daily backups in two locations | Included | Included |
| Backup retention | 7 days | 30 days |
| 24/7 uptime monitoring | Included | Included |
| Security scanning and firewall | Included | Included |
| Spam shield | Included | Included |
| Reliable email delivery | Included | Included |
| Lead forms plus instant email alerts | Included | Included |
| DIY editor plus full WordPress access | Included | Included |
| Monthly Site Health Report | Included | Included |
| Site analytics | Basic | Powered by Google |
| Privacy and consent compliance | Not included | Included |
| SMS lead alerts | Not included | Included |
| Zapier and CRM automation | Not included | Included |
| Advanced forms | Not included | Included |
| Blogging enabled | Not included | Included |
| Monthly performance report (GA plus Search Console) | Not included | Included |
| Support, always free. Every plan, every client. | Included | Included |
What you'd be doing yourself.
Try assembling this yourself
Premium hosting, security, form software, email delivery, spam filtering, backups, stock image licenses. $200+/mo in licenses alone, and you'd be maintaining it every week.
Support is always free
Every plan, every client. US-based in Chicagoland, most requests done in one business day. You'll never get a bill for asking us a question.
You own your website
Pay the build fee upfront and it's yours at launch. Finance it over 12 months and it's yours once it's paid off. We just keep the lights on.
We pick the right tools for each project
Add-ons, quoted on your proposal.
Active work, quoted separately and never buried in your monthly.
Organic Search Pages
Custom Post Types
Platform Add-Ons
Service Add-Ons ongoing, billed separately
Everything is quoted on your proposal before any work starts. Talk it through on a free call
Straight answers about the money
No surprises, no asterisks. Anything else, ask us on a free call.
Ask Us AnythingWhy two fees instead of one?
Can I pay the build monthly?
What happens to my price after year one?
Do I own my website?
Are there contracts?
Is support really free?
What if I need more than 5 (or 15) pages?
One number to build it. One to run it. No surprises.
Let's connect, and we'll walk you through which plan fits, what it would cost, and exactly what your monthly covers. No pressure, no sales script.
Let's Connect Not ready to book? Request a quote instead.