What does the monthly Platform & Hosting fee pay for?

What’s actually included

The Platform & Hosting fee is a separate number from your Design & Development fee, and it’s not a maintenance retainer sitting on top of what you already paid for. It’s the system your site actually runs on, month after month: premium cloud hosting tuned specifically for WordPress, Cloudflare’s enterprise CDN and edge protection, daily backups stored in two locations, weekly software updates, 24/7 uptime monitoring, spam protection on your forms, and reliable delivery of every lead your site generates. Whatever tools your tier includes (Core’s compliance, analytics, SMS alerts, and automation among them) are covered inside that same fee.

Assembling an equivalent stack yourself, licensing every plugin and service separately, would run $200+/mo in licenses alone before you’d spent a single evening maintaining any of it. Here, it’s one number, and it doesn’t require you to learn what any of those tools do.

The Site Health Report

You don’t have to take our word for what the subscription is doing behind the scenes. Every month you get a Site Health Report that lays it out plainly: uptime, threats blocked, spam stopped, backups completed, updates applied, and leads delivered. It’s the proof that the fee is buying something real, even in months when nothing went wrong and you never had to think about your site at all.

A flat rate, not a moving target

The Platform & Hosting fee is a flat monthly rate for your tier: $299 on Basic, $399 on Core. It doesn’t creep up over time and it doesn’t fluctuate with usage. The only time your total monthly payment changes is if you’re splitting your Design & Development fee over 12 months, in which case your total actually drops once that split is paid off, since the platform fee is all that’s left.

It’s also month-to-month. There’s no minimum term and no long-term contract bundled into it, just 30 days’ notice if you ever decide to move on. And support requests that come up along the way don’t add to the bill; they’re part of what the subscription already covers, not a separate service you have to budget for.