Our Work, Website Development
We just launched a stunning new website redesign for Superior Orthopedics, an orthopedic specialist practice in the Northwest Indiana Region with offices in St. John, East Chicago, and Hobart.
They have an outstanding reputation in the community for providing top-notch care for their patients. Their services range from therapeutic non-surgical, minimally invasive procedures to complex spinal procedures. Dr. Joseph Spott has been serving the area for over 20 years.
Let’s take a look at some of the key elements that we used to create their new website. To showcase their dedication to quality care in orthopedics, we started designing with several key values in mind – attention to detail, an approachable feel, and clean design elements.
Providing detailed descriptions of services and specialties helps potential patients understand the full range of orthopedic care offered by the practice. This information is essential for patients when they’re seeking specific treatments or services. Clearly outlining Superior Orthopedic’s expertise is another way to highlight their dedication to professionalism and expertise. This creates a sense of confidence in potential patients about the quality of care they can expect.
We used high quality anatomical representations, interactive features, and crisp photos to communicate complex medical information to patients. Visual aids like these can help patients better understand their conditions, treatments, and surgical procedures, while encouraging them to spend more time exploring the website. This engagement can lead to increased trust in the orthopedic practice.
On their old website (left), they had an outdated header and layout, as well as basic stock photos. We updated the header and logo and created a much more appealing layout, interactive dropdown menus, and eye-catching imagery.
This area includes detailed profiles on Dr. Spott and his staff members, including their credentials, specialties, experience, and headshots. It’s a great way to showcase the expertise of the healthcare professionals in the practice and make potential patients feel at ease with their providers.
We included a page with a well-structured FAQ section to address their most common patient queries. It covers valuable information and educates potential patients about orthopedic conditions, treatments, and postoperative care.
We also added the testimonials area to help the practice establish a sense of trust in their potential patients. People often rely on the experiences of others to gauge the quality of care they can expect. Positive testimonials can be powerful endorsements for any kind of business, but especially a medical practice.
Superior Orthopedics needed their site to have a payment portal so we implemented that in an easy-to-find location at the top-right corner of the page. This portal allows patients to conveniently make payments for services or access billing information online. Streamlining the payment process also reduces the administrative burden on the practice and minimizes the risk of errors in payment transactions. It’s a win-win for the practice and for their patients.
We’re thrilled with how this website turned out! It will serve the client’s practice as a crucial resource to the Northwest Indiana community for years to come.
If you would like to set up a time to discuss your website design needs and see what True Mtn can do for your business, reach out to schedule your free discovery meeting today.
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