Web Design for North Decks and Outdoor Living in Concord, NC | Outdoor Living Spaces
Nestled in the heart of Concord, North Carolina, North Decks and Outdoor Living is a beacon of craftsmanship and passion, transforming ordinary yards into extraordinary family sanctuaries. Born from the founder’s remarkable journey from a life-saving paramedic to a master craftsman, North Decks is not just a business—it’s a story of dedication, resilience, and the American dream. It’s about creating durable, stunning decks and porches that don’t just add to a home but become a core part of family memories in the Greater Charlotte area.
Client’s Vision and Goals
North Decks and Outdoor Living approached us with a clear vision: to craft a professional, engaging online presence that mirrors the quality of their workmanship without portraying an overly high-end image that might deter the mid-range market. Their primary focus was to showcase their services, particularly in composite decks, pergolas/gazebos, and porches, aiming to educate potential clients and prompt them to schedule an appointment.
- Professional and Aesthetic Design: To match the craftsmanship of North Decks, a design that’s easy on the eyes yet rich in content was paramount.
- Educational Content: The website needed to inform visitors about North Decks’ offerings in a concise manner, steering clear of overwhelming text.
- Engaging Visuals: High-quality images were crucial to portray the company’s projects positively, capturing the essence of their craftsmanship.
- Clear Process Explanation: A step-by-step guide through their service process, from initial contact to the final build, to set clear expectations for clients.
- Inviting Call to Action: Inspired by “Let’s build!” from DeckSouth, a similar motivational push was desired to encourage visitors to take the next step.
Implemented Features and Enhancements
True Mtn rose to the occasion, delivering a tailored web solution for North Decks and Outdoor Living within a remarkable four-week timeline. Our focus was on blending functionality with aesthetics, ensuring the website not only spoke of North Decks’ values but also embodied them.
- Responsive and Unique Design: We developed a design that’s not just visually appealing but also fully responsive, ensuring an optimal viewing experience across all devices.
- Fast Loading Times: In today’s fast-paced world, we ensured the site loads quickly, keeping potential customers engaged.
- Easy Content Management: The backend of the site was set up for ease of updates, allowing North Decks to effortlessly add new projects and content, facilitating growth.
- Mid-Range Market Appeal: Through careful content curation and design choices, we struck the perfect balance, showcasing quality and craftsmanship that appeals to the mid-range market without coming off as overly luxurious.
- Streamlined Navigation: With a clear and concise layout, visitors can easily understand North Decks’ offerings and the process involved in bringing their outdoor living dreams to life.
Challenges and Triumphs
The tight deadline was a challenge we embraced with open arms. By streamlining our processes and maintaining clear, constant communication with the North Decks team, we launched the site in under four weeks. This project stands as a testament to True Mtn’s ability to deliver high-quality, customized web solutions at an accelerated pace, without compromising on the unique brand identity of our clients.
Ready for a new site? We can help!
Are you ready to transform your outdoor space into a haven of memories and relaxation? True Mtn is your go-to partner for web solutions that resonate, engage, and convert. Let’s create something amazing together—reach out to us now!
