Content Creation, Website Development | Industrial, Manufacturing
Kay Manufacturing is a machine shop and precision automotive part manufacturer based in Calumet City, Illinois and St. Joseph, Michigan. They take pride in their strict quality control, highly automated production, and their ability to produces large batches of product at an affordable price point. When they reached out to us for a newly updated site, we knew we could use content creation hand-in-hand with our web development techniques to produce a stunning and functional website.
We aimed to build a highly responsive, stylish website for Kay Manufacturing using their company color scheme and general layout that was already in place. The website had to be centered around the company’s capabilities, while also highlighting their philosophy and current part production. This way, potential clients would easily be able to understand the scope of projects that Kay Manufacturing can handle.
A big reason for going with True Mtn was making sure their updated site would be easy to update. That is why completely built the site into a Wordpress ecosystem with an integrated Page Builder so their team, as well as ours, could easily go in and click, drag, and drop images and text with ease. With that in place, we were able to focus on updating the content throughout the new design within a week of shooting at their locations. Check out some screenshots of the page layouts that were updated!
Being a company that wants to push the fact that they have state of the art machinery and mass production capabilities, photos and video of the different facilities at Kay Manufacturing go a long way towards giving an inside look at the production processes they perform every day. To really promote the skilled background Kay Manufacturing has as a whole, we decide to create a company “about” video showcasing the advanced machinery and staff they have on location. Any website visitors would be able to quickly view the short summary of the business on the company’s about page.
As important as a good about video is, the photos we took will be the basis of the media experience when a viewer first visits and website. We keep our images optimized for both SEO performance and to keep loading times to a minimum.
If you are ready to work with a team experienced in helping business owners get their online presence brought to the next level with quality web development paired with great photography and video production, reach out to us today on our site for a free discovery call.
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