When potential customers visit your website to learn about your company, the number one goal is to make sure that you stand out from your competition.
1. Responsive Design
Potential customers will visit your website from a variety of different devices so one of the most important features is a responsive design. Whether a client is using a smartphone, tablet, laptop, or desktop computer, the website has to look fantastic and be functional across the board. Mobile traffic makes up almost 60% of overall web usage, so a fast, mobile-friendly site is an absolute must.
2. Customer Testimonials
Word of mouth is the best form of advertising and customer reviews are the easiest way to get that message across to your potential pool and spa purchasers. 90% of consumers have read at least one review prior to making an online decision. Having a prominent section of your website dedicated to displaying customer testimonials is a game-changer, especially on big-ticket purchases like a pool or spa system. Perma Pools wanted their customer reviews to be visible in several places to keep that top-of-mind for customers.
3. High Quality Photo and Video Assets
Adding or updating a pool or spa is a huge investment that involves a lot of planning and consideration for homeowners. If this is a customer’s first time putting in a pool or spa, they may not have a solid idea of what they want. This is where a high quality photo gallery comes in clutch. You want to show potential customers a wide variety of photos to illustrate everything that your company has to offer in terms of design, size, and features.
The same goes for video content! It can be especially helpful to give clients a virtual tour of pool designs, the installation process, and special features that set you apart from competition.
We created a stunning image gallery for Westmoreland Pools & Spas that highlights their custom installations to give clients inspiration for their project.
4. Accessible Contact and Quote Forms
Customers need to be able to quickly and easily find your contact area. If they’ve already spent a few minutes browsing your photo gallery and learning about your company, the goal is to have them jump right over to the quoting area, input their information, and get your team working on their project. We incorporate a prominent contact page with a comprehensive submission form to make this process just as streamlined as the rest of your website.
The example below for Perma Pools also includes customer reviews at the bottom of the contact form.
5. SEO (Search Engine Optimization)
The number one most important thing your website needs is to be found. When potential customers type “pool companies near me” or “best pool installation near me” into their search engine, the goal is for your company to land at the top of the results. We create a search engine optimized website that ensures all of the search engines can find your site and know what you’re all about. We help craft the keywords and content to make your website helpful to visitors. This not only informs potential customers about why they should choose your business for their pool and spa needs, but also improves your site ranking over time.
