American Paving Services
A full-service paving and excavation contractor that needed a site built to win both commercial facility managers and residential homeowners.
The project
American Paving Services is a Hobart, Indiana-based contractor handling paving and excavation for commercial and residential projects across Lake and Porter counties. The business covers a wide range of work, from asphalt maintenance and milling to land clearing, site prep, residential driveways, and utility work. Serving two different audiences from one site, commercial clients and homeowners, meant the site had to speak clearly to both without muddying the message. The goal was a direct, professional web presence that matched the scale and capability of the operation.
How it came together
We organized the site around the two main customer types, commercial and residential, giving each a clear path from the navigation. The hero leads with the scope of the work and the service area up front, and a quote form sits right on the first screen so a visitor can start a project request without hunting for a contact page. The full list of specialties, asphalt maintenance, milling, land clearing, site prep, driveways, and utilities, gets its own section so both facility managers and homeowners can confirm the company handles their specific job. A single-contract, single-crew message runs through the copy to address the top concern contractors in this trade face: coordination headaches.
Design features we tailored
Quote form on the first screen
A full project quote form sits in the hero so visitors can describe their job and submit a request without leaving the landing view.
Separate paths for commercial and residential
Commercial and Residential sit as top-level nav items, letting facility managers and homeowners each follow a route built for their type of project.
Full specialty breakdown
Asphalt maintenance, milling, land clearing, site prep, residential driveways, and utility work each get their own card so visitors can confirm the company handles their specific job.
Service area called out clearly
Lake and Porter counties are named in the hero and reinforced throughout, so local customers know immediately that the crew serves their area.
One-contract message built in
The site's copy surfaces the single-team, single-contract approach as a core differentiator, addressing the coordination concerns common in commercial paving projects.
Built mobile-first
Contractors, facility managers, and homeowners often search on a phone, so the layout, quote form, and navigation are tuned to work cleanly on any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like American Paving Services, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.