Shops at The Gates
A new retail development that needed a site to attract tenants and turn interest into signed leases before the doors even open.
The project
Shops at The Gates is a new retail and commercial development on the US231 corridor in St. John, Indiana, next to the fast-growing Gates of St. John community. The roughly 20,500 square feet of modern, customizable space is aimed at boutique retail, cafes, salons, medical and professional offices, fitness, and more. Unlike a typical business site selling a product or service, this one sells space and possibility to prospective tenants, so the job was to make a future building feel real and desirable, communicate the location advantages, and capture leasing inquiries. The audience is business owners deciding where to put down roots, and the site had to give them the confidence to inquire.
How it came together
We built the site to sell the opportunity, leading with renderings of the development and the headline that this is the newest retail destination at The Gates of St. John. The location advantages that matter most to a tenant, the high-traffic US231 corridor, the built-in customer base from the surrounding community, ample parking, and flexible unit configurations, are presented clearly as reasons to commit. Because the goal is leasing inquiries, the reserve-your-space form is the centerpiece, designed to be easy to complete with fields for the business type so the developer gets qualified leads. The forward-looking vision of a mixed retail, dining, and wellness destination gives prospects a picture worth joining. The site is built mobile-first.
Design features we tailored
Renderings make it real
Renderings of the development let a prospective tenant picture their storefront in a building that is not finished yet, making the opportunity tangible.
Location advantages front and center
The high-traffic US231 corridor, built-in customer base, and ample parking are presented as the reasons a business should commit to the space.
Reserve-your-space form as centerpiece
Because the goal is leasing inquiries, the reserve form is the focal point, built to be quick to complete and to capture qualified prospects.
Built to qualify leads
Fields for business type and details help the developer understand each inquiry up front, so follow-up starts with context.
A vision worth joining
The forward-looking mix of retail, dining, wellness, and professional services gives prospects a destination they want to be part of.
Built mobile-first
Business owners scout locations from their phones, so the renderings, location details, and inquiry form are tuned for any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Shops at The Gates, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
