Chicago Dream Grass
An artificial grass installer that needed a site to sell the long-term payoff of a low-maintenance lawn.
The project
Chicago Dream Grass installs USA-made artificial grass for lawns, play spaces, pet areas, and rooftops across the Chicagoland region from its base in Peotone, Illinois. The pitch to a homeowner is all about the long game: no watering or mowing, lower water bills, a pet- and child-safe surface, and a mud-free yard that stays green year-round for 15 to 20 years. The challenge for the site was helping a skeptical homeowner get past the upfront cost by making the lifetime benefits concrete and the company feel like the trusted local expert. The goal was a site that educates, builds confidence, and turns interest into a free consultation.
How it came together
We built the site to answer the homeowner's real question, is this worth it, by leading with the practical benefits: water bill savings, low maintenance, pet and child friendly, and mud-free year round, each given its own clear, scannable point. The position as Chicagoland's leading installer is surfaced early to establish trust, backed by five-star reviews from real customers. The different applications, lawns, pet areas, and rooftops, are presented so a visitor can see their specific project, and a free consultation or online quote is always within reach so a convinced homeowner can act immediately. The site is built mobile-first and reads as clean and green, matching the product.
Design features we tailored
Benefits made concrete
Water bill savings, low maintenance, pet and child safety, and a mud-free yard each get their own clear point, answering the homeowner's real cost-versus-payoff question.
Positioned as the local leader
The claim as Chicagoland's leading installer is surfaced early and backed by five-star reviews, establishing trust before the price comes up.
Applications anyone can find
Lawns, pet areas, and rooftops are presented separately so a visitor quickly sees their specific project and what it would look like installed.
Free consultation in reach
A free consultation and online quote stay within reach throughout, so a convinced homeowner can take the next step without hunting for it.
Durability and origin highlighted
USA-made grass and a 15-to-20-year lifespan are surfaced to counter the perception that artificial turf is a short-lived or low-quality choice.
Built mobile-first
Homeowners research and request quotes from their phones, so the benefits, applications, and quote path are tuned for any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Chicago Dream Grass, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
