Paisans Pizzeria
A family-owned pizza chain with seven locations that needed a site to capture its character and drive online orders.
The project
Paisans Pizzeria has served Chicago-style pizza since 1985, growing from its original Cicero location to seven spots across Chicagoland. Beyond pizza, the menu spans wings, pastas, sandwiches, salads, and desserts, with dine-in, delivery, online ordering, catering, and private events on offer. The brand has real personality, a one-of-a-kind atmosphere with motorcycles and suspended vehicles, and a family-owned story going back four decades. The site had to capture that character, get hungry visitors to a menu and an order button fast, and route them to the right one of seven locations without confusion.
How it came together
We led with appetite and personality, using bold food photography and the brand's confident voice to set Paisans apart from an average pizza place. Because the company runs seven locations, location selection is handled cleanly so a visitor quickly reaches the menu, hours, and ordering for the spot nearest them. Online ordering and delivery are surfaced front and center, since that is the action most visitors come to take, and catering and private events get their own path for bigger occasions. The 1985 family-owned heritage and the unique atmosphere are woven through to build the connection that keeps regulars coming back. The site is built mobile-first, because hungry people decide on their phones.
Design features we tailored
Food photography leads
Bold images of pizza and the menu open the site and set the appetite before a visitor reads a word.
Seven locations, no confusion
Location selection is handled cleanly so a visitor quickly reaches the menu, hours, and ordering for the spot nearest them.
Online ordering front and center
Online ordering and delivery are surfaced prominently, since placing an order is the action most hungry visitors came to take.
Catering and events path
Catering and private events get their own route for visitors planning something bigger than a weeknight dinner.
Forty years of character
The 1985 family-owned heritage and the motorcycles-and-suspended-vehicles atmosphere are woven through to build the connection that keeps regulars loyal.
Built mobile-first
Hungry people decide where to order on their phones, so the menus, location picker, and ordering flow are tuned for any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Paisans Pizzeria, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
