Country Lane Pet Resort
An award-winning pet resort with a countryside setting that needed a site to reassure owners and book more stays.
The project
Country Lane Pet Resort offers dog and cat boarding, daycare, grooming, and cat condos in Clermont County, Ohio, with a countryside setting that lets dogs run at full speed in large private fenced play yards. The resort has earned a long list of recognition, including the Angie's List Super Service Award for fifteen years and a Cincinnati Magazine Best of the City nod, and it operates as part of the Best Friends Pet Care family, pairing hometown care with national backing. Pet owners are leaving behind a member of the family, so the site had to feel warm and trustworthy, show the space and the care, and make booking a stay or a tour easy.
How it came together
We led with the brand's promise that every stay feels like the countryside, using warm, playful photography of happy dogs to put owners at ease from the first screen. The four core services, boarding, daycare, grooming, and cat condos, are presented clearly so an owner finds exactly what they need, and a simple three-step flow, meet and greet, reserve their suite, drop off and relax, walks first-time customers through how a stay works. The deep list of awards and the Best Friends Pet Care affiliation are surfaced as trust signals that set Country Lane apart, and reviews let other pet parents do the reassuring. Clear book-a-stay and take-a-tour prompts run throughout. The site is built mobile-first.
Design features we tailored
Warm, playful photography
Happy-dog photography and the countryside promise put owners at ease from the first screen, since trust is everything when leaving a pet behind.
Four services, clearly shown
Boarding, daycare, grooming, and cat condos each get their place, so an owner quickly finds exactly the care their pet needs.
A simple three-step stay
Meet and greet, reserve their suite, drop off and relax. A clear flow walks first-time customers through how a stay works.
Awards build instant trust
Fifteen years of Angie's List Super Service and a Cincinnati Magazine Best of the City nod are surfaced as proof of consistent, quality care.
Hometown care, national backing
The Best Friends Pet Care affiliation is presented to pair the warmth of a local resort with the reassurance of national standards.
Book a stay from anywhere
Book-a-stay and take-a-tour prompts run throughout, so an owner ready to commit can act from any page or device.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Country Lane Pet Resort, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
