AVGO
A modern breakfast and lunch spot in Saint John that needed a site as fresh and bold as its food.
The project
AVGO is a breakfast and lunch restaurant with a full bar in Saint John, Indiana, putting a modern twist on the classics with fresh ingredients, generous portions, and artisanal cocktails. The menu spans breakfast, lunch, hot dogs, and a drink program of hand-crafted coffee and cocktails, and the kitchen leans on farm-fresh produce and cage-free eggs. Beyond dine-in, AVGO offers online ordering with pickup and delivery, plus catering. The site needed to make the food look as good as it tastes, get hungry visitors to the menu and the order button quickly, and capture the bold, modern personality of the place.
How it came together
We led with appetite, using bold food photography to set the tone before a word is read, paired with the brand's confident voice and a modern twist on the classics. The menus, breakfast, lunch, hot dogs, and drinks, are easy to reach, since browsing the food is the first thing most visitors want to do. Online ordering with pickup and delivery is surfaced clearly so a hungry visitor can act in a couple of taps, and the cocktail and coffee program gets its own moment because it is part of what makes AVGO more than a diner. A catering path is there for the visitors planning something bigger. The whole site is built mobile-first, because that is where people decide where to eat.
Design features we tailored
Food photography does the selling
Bold, close-up images of the food open the site and make the case before a single word is read, setting a fresh and confident tone.
Menus easy to reach
Breakfast, lunch, hot dogs, and drinks are all a click away, since browsing the menu is the first thing most hungry visitors come to do.
Online ordering front and center
Online ordering with pickup and delivery is surfaced clearly so a visitor can go from craving to order in a couple of taps.
Coffee and cocktail program highlighted
The hand-crafted coffee and artisanal cocktails get their own spotlight, showing AVGO is as much a bar as it is a breakfast spot.
Catering path built in
A clear catering route gives visitors planning something bigger an easy way to bring AVGO's food to their event.
Built mobile-first
People decide where to eat on their phones, so the menus, ordering, and photography are tuned to load fast and feel natural on any screen.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like AVGO, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
