Drive Clean Indiana
Indiana's only DOE Clean Cities Coalition needed a site that could inform businesses, governments, and communities about cleaner fuels and connect them to the resources to act.
The project
Drive Clean Indiana is Indiana's only Department of Energy Clean Cities Coalition, working since 1999 to connect businesses, governments, and communities across all 92 counties with the alternative fuels, clean vehicles, and funding resources they need to reduce petroleum use and improve air quality. The organization operates at the intersection of policy, education, and industry partnerships, serving a wide range of audiences from fleet managers exploring biodiesel or natural gas to community members curious about electric vehicles. The site had to hold all of that together while keeping each visitor oriented and moving toward what they came to find.
How it came together
We organized the site around the three ways Drive Clean Indiana moves the state forward: strategic expertise, funding solutions, and state-wide advocacy. Each major audience, whether a business looking to convert a fleet, an organization seeking grant resources, or an industry partner considering membership, gets a clear path from the first screen. The hero leads with the mission in plain terms and offers two direct routes: explore fuels and vehicles, or become a member. Navigation is broken into focused sections covering fuels, projects, resources, and membership so visitors never have to guess where to go. The design stays clean and purposeful throughout, letting the coalition's reach and credibility speak without noise.
Design features we tailored
Mission-first hero
The headline 'Cleaner Fuels. Cleaner Air. A Stronger Indiana.' states the coalition's purpose immediately, set over aerial photography of the state to anchor the scale of the work.
Two direct calls to action
Explore Fuels & Vehicles and Become a Member sit side by side in the hero, giving fleet managers and potential members each a clear next step from the very first screen.
Fuels and vehicles resource hub
A dedicated Fuels & Vehicles section covers Biodiesel, Electricity, Ethanol, Hydrogen, Natural Gas, and Propane so businesses and fleets can find the information relevant to their situation.
Membership given its own path
A full Membership section with its own nav item and a 'Your Membership Opens Doors' segment makes it easy for industry contacts and organizations to understand the value and take the next step.
Events and news surfaced up front
The annual Clean Air Golf Outing and a News & Events section keep the coalition's activity visible, signaling an active organization rather than a static resource page.
Built mobile-first
Visitors arrive from a wide range of devices, so the layout, navigation, and resource sections are built to load fast and work cleanly on any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
More of our work
River Pointe Country Club
View case study
Roofing Solutions LLC
View case study
Best Friends Pet Care
View case study
Radius Crown Point
View case study
Forney Fence Supply
View case study
Paw Sweet Paw Pet Resort
View case study
Indiana Wrap Co
View case study
CDT Construction
View case study
The Bounce House Company
View case study
RTA Cabinets 365
View case study
American Paving Services
View case study
Style-Craft
View case studyEvery site we build starts from the same foundation
Like Drive Clean Indiana, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.