Finn Corporation
A 90-year equipment manufacturer with a deep product catalog and a national dealer network that needed a site to match its scale.
The project
Finn Corporation has built hydroseeders, material blowers, and erosion-control equipment in Fairfield, Ohio since 1935. The product range runs deep, from the T30 hydroseeder up to the T400, plus straw blowers, material blowers, landfill solutions, and the parts and supplies that keep all of it running. Finn sells to four distinct audiences, landscaping companies, grounds maintenance contractors, environmental remediation crews, and landfill operators, through a network of more than 175 North American dealers and service locations. The site had to organize a large, technical catalog so a buyer can quickly find the right machine for their work, while presenting the credibility of a 90-year manufacturer to a national and international audience.
How it came together
We structured the site around the product lines so a visitor can move straight from a category to the specific model that fits their job, rather than wading through a flat list. Walkaround videos, like the one for the T30E electric hydroseeder, let prospects see the equipment in action and understand its capabilities before they ever contact a dealer. Because Finn sells through dealers rather than direct, a clear path to find a local dealer is surfaced throughout, and the four industries served each get their own route into the catalog. The 90-year heritage and the breadth of the dealer network are used as proof points, positioning Finn as the established, dependable choice in a specialized market.
Design features we tailored
Catalog organized by product line
Hydroseeders, material blowers, straw blowers, and landfill solutions each get their own category, so a buyer can move from the type of work to the right model without sorting through everything at once.
Equipment walkaround videos
Product videos, like the T30E electric hydroseeder walkaround, let prospects see the machines in operation and understand the features before reaching out to a dealer.
Dealer network front and center
Because Finn sells through more than 175 dealer and service locations, a clear path to find a local dealer is surfaced throughout the site rather than buried on a contact page.
Built for four distinct industries
Landscaping, grounds maintenance, environmental remediation, and landfill operators each get a clear route into the catalog so every audience finds the equipment built for their work.
Parts and supplies access
Filter socks, consumables, and replacement parts get their own dedicated path so existing owners can keep their equipment running without hunting through the product pages.
Ninety years of heritage on display
Finn's history since 1935 is used as a core credibility signal, positioning the company as the established, proven manufacturer in a specialized field.
What our clients say
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"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
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Like Finn Corporation, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
