ReClaim Fitness
A growing no-contract gym chain that needed a site to show its recovery edge and convert across multiple locations.
The project
ReClaim Fitness is a premier fitness center chain with locations across Illinois and Colorado, including New Lenox, Mokena, and Frankfort in Illinois and Aurora in Colorado. The gyms pair state-of-the-art cardio and strength equipment with a real recovery edge, recovery lounges featuring red light therapy, HydroMassage beds, and massage chairs, plus sauna, MyZone heart-rate tech, Apogee group classes, and 24/7 access. The brand's hook is flexibility: commit to yourself, not a contract. With multiple locations and a wide amenity set, the site had to show off what makes ReClaim different, route members to their location, and turn a free trial into a membership.
How it came together
We led with the brand promise of no contracts and a welcoming, pressure-free environment, and put the recovery lounges in the spotlight, since red light, HydroMassage, and massage chairs are the differentiators that set ReClaim apart from a standard gym. The equipment, classes, and 24/7 access are presented clearly so a prospect sees the full value, and location selection routes members to the hours and details for their spot across two states. The free trial and easy sign-up are surfaced as the low-risk first step, reinforced by perks like free memberships for active military. Photography of the floors and recovery spaces conveys the quality. The site is built mobile-first.
Design features we tailored
Recovery lounges in the spotlight
Red light therapy, HydroMassage beds, and massage chairs get their own spotlight, since the recovery suite is what sets ReClaim apart from a standard gym.
No-contract hook up front
The commit-to-yourself-not-a-contract promise leads the site, speaking directly to the flexibility prospects want from a gym.
Multiple locations, routed cleanly
Location selection routes members to the hours, amenities, and details for their spot across Illinois and Colorado without confusion.
Full amenity set shown
Cardio and strength equipment, Apogee classes, sauna, and 24/7 access are laid out so a prospect sees the full value of a membership.
Free trial lowers the barrier
The free trial and easy sign-up are surfaced as the low-risk first step, reinforced by perks like free memberships for active military.
Built mobile-first
People compare gyms and start trials on their phones, so the amenities, location picker, and sign-up flow are tuned for any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
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Like ReClaim Fitness, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
