Grit Fitness
A 20,000 square foot gym with three membership tiers and a long list of amenities that needed a site to turn browsers into sign-ups.
The project
Grit Fitness is a 20,000 square foot, judgment-free gym in Schererville, Indiana, built around the idea that greatness requires intensity and tenacity. Beyond the 50-plus cardio machines and 50-plus strength options, the facility offers a full recovery suite, sauna, unlimited tanning and red light therapy, and cryo hydro therapy, plus a turf area, a Lift Studio, unlimited group classes, and a Kid's Club. Memberships come in three tiers, so a prospect has to understand what each level includes before deciding. The site's job was to show off the size and range of the facility and make the membership choice clear enough that a visitor signs up instead of leaving to compare.
How it came together
We led with the energy of the space, using bold photography of the floor, the equipment, and the recovery amenities to make the gym feel big and worth joining. The three membership tiers are laid out as a side-by-side comparison so a prospect can see exactly what each level includes and pick the one that fits, with a clear call to start their membership at every tier. The recovery and wellness amenities get their own spotlight, since the sauna, red light, and cryo hydro therapy are real differentiators against a standard gym. Group classes and the Lift Studio are surfaced so prospects know the community and coaching are part of the deal. The whole site is built mobile-first, because that is where people compare gyms before they walk in.
Design features we tailored
Membership tiers compared side by side
The three tiers are laid out as a clear comparison so a prospect can see exactly what each level includes and choose without having to ask.
Recovery amenities in the spotlight
Sauna, unlimited red light therapy, and cryo hydro therapy get their own space, since the recovery suite is what sets Grit apart from a standard gym.
Facility shown at full scale
Bold photography of the floor, equipment, and turf area makes the 20,000 square foot space feel as big and capable as it is.
Group classes and coaching surfaced
Unlimited group training, bootcamp, and the Lift Studio are presented so prospects know community and coaching come with the membership.
Start your membership from anywhere
A clear call to start a membership sits with every tier and across the site, so a visitor ready to join never has to hunt for how.
Built mobile-first
People compare gyms on their phones before they ever walk in, so the tiers, amenities, and sign-up flow are tuned to work cleanly on any screen.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Grit Fitness, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
