← All work Fitness Center · Schererville, IN

Grit Fitness

A 20,000 square foot gym with three membership tiers and a long list of amenities that needed a site to turn browsers into sign-ups.

The project

Grit Fitness is a 20,000 square foot, judgment-free gym in Schererville, Indiana, built around the idea that greatness requires intensity and tenacity. Beyond the 50-plus cardio machines and 50-plus strength options, the facility offers a full recovery suite, sauna, unlimited tanning and red light therapy, and cryo hydro therapy, plus a turf area, a Lift Studio, unlimited group classes, and a Kid's Club. Memberships come in three tiers, so a prospect has to understand what each level includes before deciding. The site's job was to show off the size and range of the facility and make the membership choice clear enough that a visitor signs up instead of leaving to compare.

How it came together

We led with the energy of the space, using bold photography of the floor, the equipment, and the recovery amenities to make the gym feel big and worth joining. The three membership tiers are laid out as a side-by-side comparison so a prospect can see exactly what each level includes and pick the one that fits, with a clear call to start their membership at every tier. The recovery and wellness amenities get their own spotlight, since the sauna, red light, and cryo hydro therapy are real differentiators against a standard gym. Group classes and the Lift Studio are surfaced so prospects know the community and coaching are part of the deal. The whole site is built mobile-first, because that is where people compare gyms before they walk in.

Design features we tailored

Membership tiers compared side by side

The three tiers are laid out as a clear comparison so a prospect can see exactly what each level includes and choose without having to ask.

Recovery amenities in the spotlight

Sauna, unlimited red light therapy, and cryo hydro therapy get their own space, since the recovery suite is what sets Grit apart from a standard gym.

Facility shown at full scale

Bold photography of the floor, equipment, and turf area makes the 20,000 square foot space feel as big and capable as it is.

Group classes and coaching surfaced

Unlimited group training, bootcamp, and the Lift Studio are presented so prospects know community and coaching come with the membership.

Start your membership from anywhere

A clear call to start a membership sits with every tier and across the site, so a visitor ready to join never has to hunt for how.

Built mobile-first

People compare gyms on their phones before they ever walk in, so the tiers, amenities, and sign-up flow are tuned to work cleanly on any screen.

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Built the True Mtn way

Every site we build starts from the same foundation

Like Grit Fitness, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.

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