Midwest Training & Ice Center
A multi-sport facility with a huge program catalog that needed a site to help families find and register for the right one.
The project
Midwest Training & Ice Center has served Northwest Indiana since 2006 from its Dyer location, combining an Olympic-sized ice arena with a state-of-the-art gymnasium. The program catalog is enormous: hockey, figure skating, learn-to-skate, open skate, and rat hockey on the ice; artistic gymnastics, trampoline and tumbling, parkour, competitive cheer, and dance in the gym; plus combat sports. Families come for very different reasons, a toddler's first tumbling class, an adult learn-to-play hockey league, a competitive gymnast's training, so the central challenge was helping each visitor cut through a deep catalog to the program and schedule that fits. The site had to organize all of it clearly and make registration easy.
How it came together
We organized the site around the two halves of the facility, ice and gym, so a visitor instantly heads toward the side they came for, then breaks each into clear programs by type and skill level. Photography of real athletes, from open skate to competitive cheer, conveys the energy and the range. The award recognition and the years serving the Region are surfaced as trust signals for parents choosing where to invest their kids' time. Because the facility runs on registration, the mobile app and clear sign-up paths are surfaced so families can register and check schedules without friction. The site is built mobile-first, matching how busy parents manage it all.
Design features we tailored
Ice and gym, clearly split
The two halves of the facility get distinct paths so a visitor instantly heads toward hockey and skating or gymnastics and cheer.
Programs by type and level
Each side breaks into clear programs by skill level, so a first-timer and a competitive athlete both find exactly where they belong.
Energy shown in photos
Photography of real athletes from open skate to competitive cheer conveys the range and energy of the facility at a glance.
Awards build parent trust
Best of the Region recognition and years serving NWI since 2006 are surfaced for parents deciding where to invest their kids' time.
Registration made easy
The mobile app and clear sign-up paths are surfaced so families can register and check schedules without friction.
Built mobile-first
Busy parents juggle schedules and registration from their phones, so the programs and sign-up flow are tuned for any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Midwest Training & Ice Center, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
