NurseStar Medical Partners
A nationwide medical staffing agency that needed a site to serve both healthcare facilities and the clinicians they place.
The project
NurseStar Medical Partners is a nationwide healthcare staffing agency placing nurses and allied health professionals in temporary and permanent roles across all 50 states. The nursing coverage spans Med/Surg, ICU, ER, OR, L&D, and more, while allied health reaches radiology techs, respiratory therapists, pharmacists, therapists, CNAs, and beyond. Founded in 2022 as a sister company to DocStar, the agency is built on more than 30 years of recruitment experience and a client-first model with a single point of contact. The site had to serve two audiences at once, healthcare facilities that need to fill roles and clinicians looking for their next placement, while signaling national reach and reliability.
How it came together
We built the site around the two audiences, giving facilities and clinicians clear, separate paths from the start so each finds the experience built for them. The promise that sets NurseStar apart, one point of contact, a client-first model, cost-effective placements, and nationwide reach, is surfaced as a simple, scannable set of reasons to choose them. The full breadth of nursing and allied health specialties is laid out so a facility can confirm NurseStar staffs their exact need, and the nationwide footprint is made concrete to back up the reach claim. Clear calls to request staff or apply run throughout, matching whichever audience a visitor belongs to. The site reads as professional and trustworthy and is built mobile-first.
Design features we tailored
Two audiences, two clear paths
Healthcare facilities and clinicians each get their own route from the first screen, so a hiring manager and a job-seeking nurse find the right experience immediately.
The NurseStar difference, scannable
One point of contact, client-first service, cost-effective placements, and nationwide reach are surfaced as a simple set of reasons to choose them.
Full specialty coverage shown
Nursing and allied health specialties are laid out so a facility can confirm NurseStar staffs their exact role before reaching out.
Nationwide reach made concrete
Coverage across all 50 states is made tangible rather than claimed, backing up the promise of true nationwide placement.
Clear calls for each audience
Request-staff and apply paths run throughout, matching the action a visitor came to take whether they are hiring or job hunting.
Built mobile-first
Facility managers and traveling clinicians act from their phones, so both paths are tuned to work cleanly on any screen size.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like NurseStar Medical Partners, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.
