Best Friends Pet Care
A national pet care brand with 80+ locations that needed one website to serve pet owners, franchisees, and job seekers all at once.
The project
Best Friends Pet Care is a national brand uniting boarding, daycare, grooming, and training locations under one trusted name. With 80+ employee-owned facilities across the country, the brand spans multiple service lines and audiences: pet owners looking for a nearby location, prospective franchise partners, and people looking to build a career in pet care. The site needed to welcome all of them clearly and route each one toward the right next step. The hero frames it simply: trusted, proven, and dedicated.
How it came together
We organized the site around the three main reasons someone arrives: find a location, learn about the services their pet needs, or explore the business opportunity. Each path gets prominent placement in the navigation and a direct call to action from the first screen. Full-bleed pet photography carries the warmth and trust that pet owners expect before they hand over their dog or cat. The services section breaks out daycare, boarding, grooming, and training individually so visitors can confirm the specific care they need is available. A location-finder section anchors the bottom of the page, turning interest into a real visit.
Design features we tailored
Two calls to action from the start
Find a Location and Our Mission sit front and center in the hero, giving pet owners a direct path to their nearest facility and curious visitors a way to understand the brand.
Pet photography that builds trust
Full-bleed images of happy dogs, engaged staff, and real facility moments lead the design, letting the care and environment speak before a visitor reads a word.
Services broken out clearly
Daycare, boarding, grooming, and training each get dedicated space in the What to Expect section, so pet owners can confirm their specific need is covered.
Location finder built in
A dedicated Find a Location section anchors the page and the navigation, so any visitor can move from interest to booking a nearby facility in one step.
A path for business partners
Sell Your Business sits in the primary nav alongside consumer paths, giving prospective franchise and acquisition partners a clear entry point without competing with the pet owner experience.
Built mobile-first
Pet owners searching for nearby care or last-minute boarding are often on their phones, so the layout, navigation, and location tools are built to work cleanly on a small screen.
What our clients say
"Truemtn not only designs fantastic websites, but their customer service and responsive to new changes is top notch. You'll never have to worry about your website again, couldn't recommend enough!"
"The team at True Mtn is fantastic. They helped in making an outstanding website for my business that makes me stand out from the competition. I'm constantly getting positive feedback. The team there is responsive, professional, and service oriented. The biggest mistake I had made was not working with them sooner to get my website up and going!"
"If you're looking to take your biz to the next level, True Mtn Marketing is who you want on your side! I discovered them at the GoPro Mountain Games and was blown away at how personable yet professional they were. I had the pleasure of meeting Jono who took the time to hear about our company and truly instilled confidence in his team's ability to build a site to our needs. Which they did instantly! We now have an amazing website that can schedule appointments online, fill out pdf paperwork and make donations to with a team who works around the clock for any troubleshooting. 10/10 would definitely recommend!"
"True Mtn Marketing checked every single box for what I wanted and needed! Including a professional photo shoot to incorporate the best images possible on the website! The icing atop of the cake is their excellent customer service! Every addition or change I had, they are very quick and responsive to get it taken care of! I highly recommend the awesome team at True Mtn Marketing!"
"There's great marketing teams, and then there's True Mountain. Never have I had a team reach out to me on such a consistent basis that I felt like a part of the team myself. They make sure you aren't just satisfied with the results, but you are in love with them. John is the epitome of professionalism, plain and simple."
"Working in tandem with these guys has been a breeze! They are professional, helpful, and always aide in getting projects done, small or big! Connor is insanely helpful and professional, always on point with timely responses. He and his team are capable of bringing your visions to life!"
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Like Best Friends Pet Care, every True Mtn site is tailored to the business and built mobile-first by a US-based team, never an off-the-shelf template. Managed hosting and ongoing support are there when you want us to handle them, with no long-term contracts.